Settled on the beachfront of Jomtien, Pattaya, The Beach is a vertical community that rises up 70-storeys from the coastline. Given that the character of the site is a long narrow strip, the intention was to create a strong visual interaction between the architecture and the sea. The building is sited at a 45° angle from the line of the beach. The visual interaction with the surrounding seaside environment is implemented by the arrangement of observation and activity spaces on the vertical zones.